Heatherfield Chair


Inexorably drawn doesn’t exist because people think the content is meaningless window dressing, only there to be decorated by designers who can’t be bothered to read. Lorem Ipsum exists because words are powerful. If you fill up your page with draft copy about your client’s business, they will read it. They will comment on it. They will be inexorably drawn to it. Presented the wrong way, draft copy can send your design review off the rails.

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Controversy in the Design World

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The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.

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Hiring classics scholars

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43"H, 34"W, 23"D



It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples.

Nick Richardson described the translation “like extreme Mallarmé, or a Burroughsian cut-up, or a paragraph of Finnegans Wake. Bits of it have surprising power: the desperate insistence on loving and pursuing sorrow, for instance, that is cheated out.

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